Q4 Power Weekends: Leverage the Biggest Weekends of the Year

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Halloween is right around the corner, and you can already feel the excitement in the air as the holiday season begins to ramp up. For marketers, the start of autumn brings a different type of excitement: Q4 is upon us, and with it, the biggest weekends of the year.

There are 4 key Power Weekends in Q4 that deliver high-impact results in terms of increasing user acquisition, brand visibility, and maximizing revenue:

• Halloween: 10/29–10/31
• Black Friday to Cyber Monday: 11/24–11/27
• Christmas Holidays: 12/23–12/25
• New Years: 12/31–1/1

We’ve seen a consistent pattern over the last 3 years: marketers that leverage a specific strategy for these key weekends to capitalize on the influx in volume have seen a significant increase in performance — even after the weekend has ended.

We’d love to share some of the things we’ve learned about how to successfully leverage these key weekends. To get started, email: Advertise@Tapjoy.com

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