Study: Mobile Gamers Aren’t Who You Think They Are

H.B.Duran, A List Daily

“Last year, mobile games brought in $40.6 billion worldwide — more than any other interactive entertainment medium, but there’s no guarantee that you’ll be the next Candy Crush. Mobile monetization platform, Tapjoy has just released some data that can help marketers learn more about this lucrative audience. “The Changing Face of Mobile Gamers: What Brands Need to Know” reveals insights about mobile gaming behavior, such as how they view themselves, what kind of games they prefer and where the urge to play strikes the most (surprisingly, it’s not the bathroom).”

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