Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

Mar 14, 2018 · 3 min read
Image for post
Image for post

SAN FRANCISCO — March 14, 2018 — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today that 2017 was its strongest year ever, ending the year with five straight quarters of profitability. The growth was primarily driven by strong performance of Tapjoy’s rewarded video ad product, which experienced over 150 percent year-over-year increase in total video views and a 95 percent year-over-year hike in unique viewers. The company’s platform now reaches approximately 620 million monthly active users.

The rapid growth of Tapjoy’s video product can be attributed to new and expanded partnerships with the biggest names in mobile publishing, as well as to a number of new product innovations designed to make the mobile ad experience smarter, easier and more effective for marketers, publishers and consumers alike. In 2017, the company released several new additions to its Interplay™ Ad Suite, the industry’s leading platform for mobile value exchange advertising. This includes Interactive End Cards for rewarded video ads, which enable brands to turn traditional video ads into highly interactive, rich media ad experiences. The company also released several new offerings for publishers, including new features for its industry-leading Offerwall Plus, such as custom exchange rates, permanent currency sales, new customization abilities, full-screen notifications and more.

“It’s no coincidence that 2017 was Tapjoy’s best year ever,” said Shannon Jessup, Tapjoy’s chief revenue officer. “We have been pioneering the media value exchange model for over a decade, and have recently seen many of the world’s most influential brands embrace it in the same way that app publishers have for years. We believe that the industry is rapidly coming around to the fact that this quality-driven model offers the most value for all parties involved: consumers gain more control over their ad experiences; advertisers get better quality performance, transparency and accountability; and app publishers generate more revenue.”

During 2017, Tapjoy added to its platform approximately 9,700 new apps from about 1,900 publisher partners, including hit apps such as:

  • Voodoo’s Dune, Twisty Road, Merge Pool, Rolly Vortex, Flip Rider, Car Merger, Stack Jump, Go Plane, Fire Rides and Fire Up
  • Glu’s Restaurant Dash: Gordon Ramsay, Cooking Dash, Kim K, Deer Hunter 2017 and Tap Sports Baseball 2017
  • Hothead Games’ Mighty Battles
  • Nekki’s Shadow Fight 3
  • Miniclip’s Flip Master and Flip Diving
  • PeopleFun’s Wordscapes, Word Vistas and Word Mocha
  • Kongregate’s Adventure Communist and Storm Battles
  • Jam City’s Family Guy — Another Freakin Mobile Game, Snoopy Pop and Cookie Jam Blast

In 2017, Tapjoy also added dozens of Fortune 100 brands to its media value exchange platform, including leaders in entertainment, CPG, automotive and travel. A Tapjoy study released in June 2017 found that consumers prefer this type of advertising over mandatory ads such as pre-roll videos by a 4-to-1 margin.

About Tapjoy

Tapjoy’s Maximum Impact Platform™ provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay™ ads including video and rich media to impact performance. Developers utilize our tech mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 20,000 mobile apps, reaching 620 million monthly active users. A 2016 comScore™ study confirmed Tapjoy Interplay ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.

# # #

Media Contact:
Matt McAllister
Fluid PR & Communications
(510) 229–9707
matt @ fluidspeak.com

Tapjoy Contact:
Emily McInerney
VP of Marketing
(415) 766–6900
emily.mcinerney @ tapjoy.com

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store