Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan

“In-app advertising will be a major driver of mobile growth. Mobile advertising in Japan is already worth $3.5 billion, but is set to grow to $5.5 billion by 2021. Programmatic buying is helping things along, but platforms such as Line, which signed a deal with US app monetisation company Tapjoy last year, are likely to benefit strongly from increasing demand for advertising within mobile applications.”

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