Tapjoy Partners with Atari® to Provide Premium Rewarded Advertisements for RollerCoaster Tycoon® Touch™ and Other Mobile Games
Deal enables players to earn free in-app coins by watching videos and engaging with ads from Tapjoy’s premium advertising partners
SAN FRANCISCO — June 19, 2017 — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, today announced a partnership with Atari®, one of the world’s most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s hit mobile games. Players of Atari’s RollerCoaster Tycoon® Touch™ can now earn free in-app coins by watching videos and engaging with other types of ads from Tapjoy’s premium advertising partners. Tapjoy ads will be available in Atari’s Goon Squad™ and Lunar Battle™ games shortly.
RollerCoaster Tycoon Touch is the latest installment of the beloved RollerCoaster Tycoon® franchise. Now available in full 3D for the first time, the app enables players to design, customize and share their greatest park creations with friends from around the world. RollerCoaster Tycoon Touch has garnered over seven million downloads and one hundred twenty five million sessions globally since it first launched in February of this year.
“Our goal is to give our players the best gaming experience possible,” said Tony Chien, Senior Director of Marketing at Atari. “Tapjoy makes it easy for our players to earn in-game coins for free simply by watching videos from brands they love. We chose to make Tapjoy one of our first ad partners because they represent such a high number of premium brands and the quality of their ad products is second to none.”
RollerCoaster Tycoon Touch players can also access Tapjoy’s Offerwall Plus to browse through hundreds of rewarded ad offers from leading brands such as FOX, adidas, Sephora, Yoplait, Procter & Gamble, and many others. Tapjoy provides videos, interactive rich media ads, app installs, surveys, discounts, subscriptions and dozens of other offer types to make sure consumers can always find ads that appeal to their preferences and tastes.
“Atari is one of the most recognizable and beloved brands in all of gaming, and we are honored that the company chose us as one of their first ad partners for rewarded ads,” said Ben Chen, Tapjoy’s SVP & GM, Developer Relations. “Gamers love rewarded advertising because it lets them do more and engage deeper within their favorite mobile games without having to pay. Our mission is to leverage the power of rewarded ads so that publishers such as Atari can monetize their apps effectively while giving their users a first-rate gaming experience.”
Atari (www.atari.com) is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games, franchises and licenses, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris.
© 2017 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
RollerCoaster Tycoon® Touch™ © 2017 Chris Sawyer.
RollerCoaster Tycoon® is a registered trademark of Chris Sawyer. All other marks are the property of their respective owners. All other trademarks are properties of their respective owners.
Tapjoy’s Maximum Impact Platform™ provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay™ ads including video and rich media to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 15,000 mobile apps, reaching 520 million monthly active users. A 2016 comScore™ study confirmed Tapjoy Interplay™ ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.
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Fluid PR & Communications
matt @ fluidspeak.com
Tapjoy VP of Marketing
emily.mcinerney @ tapjoy.com