Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange

[:en]Big news today! We are very excited to announce that for the first time ever, our premium video will be accessible programmatically. Rubicon Project is our exclusive launch partner: it’s a match made in programmatic heaven.

Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announced the launch of the Tapjoy Private Exchange.

The private exchange opens Tapjoy’s premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project’s Orders platform for the first time. It also allows brands to access mobile video on an opt-in, rewarded basis.

Learn more about what this partnership means for both Rubicon and Tapjoy here.[:]