VentureBeat Exclusive: Tapjoy says rewarded ads improve mobile app loyalty by 4X
“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.
The study for mobile advertisers and app developers showed rewarded advertisements can help boost app retention by about four times. The study also found that among ad formats studied for mobile apps, rewarded video ads are the most effective for increasing retention, or how often a user returns to the app.
A rewarded advertising offer is an ad that gifts app players with virtual currency or premium content in exchange for their engagement. Players who engage with such ads during their first week after downloading an app have a 30-day retention rate of at least 50 percent, compared to the benchmark of less than 13 percent for all app users, according to the report.”
Check out the full article on VentureBeat: http://tap.tj/a3K330bOAkL