App Evolution: How Facebook has optimized their iPhone experience over the past 5 years
At Taplytics, we’re constantly thinking about app iteration, and how great teams optimize their app over time. One thing that’s critical to figuring out where to go is by learning lessons from how where things have already come from.
In this installment of Evolution, we’re going to look at Facebook’s iOS app. Enjoy!
1/ At Taplytics, we’re constantly thinking about app iteration, and how great teams optimize their app over time.
— Taplytics (@taplytics) August 7, 2015
2/ One thing that’s critical to figuring out where to go is by learning lessons from how where things have already come from. #mobileapps
— Taplytics (@taplytics) August 7, 2015
3/ Looking at @facebook, it’s easy to see the hourglass of simple → complex → simple, starting in Jan 2010 pic.twitter.com/FHXAgRn0oa
— Taplytics (@taplytics) August 7, 2015
4/ Jul, 2011 — Posting became more complex and takes two steps now pic.twitter.com/yB55RcJzqY
— Taplytics (@taplytics) August 7, 2015
5/ Apr, 2012 — More buttons are added as the interface becomes slightly more complex pic.twitter.com/6MN8jHEuGO
— Taplytics (@taplytics) August 7, 2015
6/ Aug, 2012 — Facebook ditches HTML5 for native. “I really did open up Xcode and click New Project” http://t.co/jh8TGRAEqO
— Taplytics (@taplytics) August 7, 2015
7/ Jun, 2013 — Images take over from words as users enjoy a faster mobile Facebook experience pic.twitter.com/wDucPvLSrL
— Taplytics (@taplytics) August 7, 2015
8/ Oct, 2013 — Flat design & simplification begins. Also notable is the first addition of the bottom navbar pic.twitter.com/UsYLVFAuAN
— Taplytics (@taplytics) August 7, 2015
9/ Mar, 2014 — No change! Has focus has moved away from the newsfeed? pic.twitter.com/Uk830qZSmg
— Taplytics (@taplytics) August 7, 2015
10/ Sept, 2014 — Unbundling begins! A messenger button is added as users are punted to a separate app to chat pic.twitter.com/8vCvpqf1Oa
— Taplytics (@taplytics) August 7, 2015
11/ Aug, 2015 — Everything gets smaller New phone tech enables Facebook to keep simplicity while adding more content pic.twitter.com/WJdPBzbMgt
— Taplytics (@taplytics) August 7, 2015
