Case Study: How East Side Games Diversifies Their Monetization Strategy with Rewarded Surveys

East Side Games (ESG) is a proudly independent game studio based in Vancouver, Canada and best known as makers of licensed IP Trailer Park Boys: Greasy Money and the Grass Roots simulation games.

Challenge
As a mature game studio, ESG has been successful with a reward-based monetization strategy that includes Rewarded Video and Offers. They wanted to diversify their rewarded formats to unlock new revenue sources with a solution built on the same mechanics that led to video and offer success.

Their Solution
Rewarded Surveys were the perfect fit. They are a familiar format for users and unlock global market research budgets from top brands. ESG implemented mobile Rewarded Surveys into their Grass Roots simulation games on Android alongside their existing rewarded formats.

Results

• Drives $0.09 engaged ARPDAU globally
• 45% average survey conversion rate

“Our players enjoy the simplicity and repeatability of TapResearch’s rewarded surveys and it has outperformed offers in some of our games. Rewarded Surveys are a great way for our users to earn currency beyond rewarded video and offers”. — Sarah Tam, UA & Monetization Analyst at East Side Games

To learn more about TapResearch and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at michael@tapresearch.com.