Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs

Patty Vaughan is a leading independent researcher and owner of The Research Dept.

Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.

Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.

Solution
Patty looked to TapResearch for mobile data collection, harnessing powerful targeting tools to reach small business owners that met her strict criteria.

Results
TapResearch successfully identified, targeted and engaged 800 small business owners to take part in Patty’s survey- hosted and powered by Qualtrics- giving her the high quality data she needed.

“For two years of collaborating on a variety of B2B and B2C online studies, TapResearch has proved to be a professional and reliable research partner. TAP encourages long-term partnerships by consistently providing impeccable data quality, extremely responsive customer service, and project turnaround times that consistently exceed my expectations.” — Patty Vaughan

Partners & Tools
These partners and tools were in used for this project.

About
TapResearch is a mobile data collection technology company. Firms like Qualtrics, SSI, Survey Monkey, comScore and others rely on TapResearch to find global consumers across everyday mobile apps & games.

visit tapresearch.com to learn more
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