Target Circle & TapHeaven Merge To Launch The First UA Automation Platform For Everything Outside Of Social & Search!

Target Circle and TapHeaven have merged! Together, we’re bringing to market the first UA automation platform, powered by AI and focused on everything outside of social and search. Target Circle will acquire TapHeaven’s assets, people and customer contracts and the merged business will operate under the Target Circle brand. TapHeaven’s CEO, Chris Hoyt will join Target Circle as Chief Growth Officer, along with Brian Krebs as CIO and Jeremy Jones as Chief Design Officer.

Since 2014, TapHeaven’s user acquisition technology enabled marketers to seamlessly manage data-driven insights, guidance, automation, control, and performance. TapHeaven helped customers grappling with significant wasted ad spend, heavy resource requirements, slow and manual execution, poor transparency, and ROAS (Return On Ad Spend) by transforming their mobile advertising approach through intelligent, transparent, and easy-to-use technology.

“TapHeaven offers an exciting opportunity for Target Circle to strengthen and expand its technology in the automation of advertising and fraud prevention and resolution.” said Heiko Hildebrandt, founder and CEO of Target Circle. “With their advanced technology and a solid client list, the acquisition of TapHeaven supports Target Circle’s strategy to lead the market and enable our customers to succeed via a single data-driven platform to manage all of their advertising needs.”

“Target Circle’s acquisition of TapHeaven provides a major growth opportunity for both our businesses through an extended platform offering for our clients,” said Chris Hoyt, Chief Growth Officer for Target Circle. “As organizations begin their transition to a truly unified advertising solution, we will be best positioned to support them on that journey.’’

Target Circle’s UA Command Center delivers UA automation and intelligence via a SaaS model making it affordable for companies of all sizes to attain a competitive advantage even with lean UA teams. With its granular optimizations down to the source-level, unprecedented LTV predictions and easy automation of manual UA tasks, it is a no-brainer for any UA team looking to scale profitably. To learn more about our software products and to sign up for a free trial, please visit our site.

Contact us if you have any questions about our UA automation platform. We look forward to helping you with your mobile UA!

Thanks,
The Target Circle Team