How to Make Your Advertising Budget Unlimited if You Are Running an E-Commerce Store
We recently talked about Affiliate Marketing Agencies in this article.
As you will remember, in the end, the article pointed out that the major disadvantages of hiring an Affiliate Marketing Agency lies in not having any kind of assistance in rethinking the marketing campaign when it starts to generate no more profit — and it happens to all, at some point — and in the poor care with which the Campaign is orchestrated, which does not increase brand awareness and does not guarantee any customer retention.
The purpose of a Campaign of this type is not, in fact, a long-term objective, but to obtain a monetary return on the investment in a very short time. We can safely say that you sacrifice the gain of tomorrow for having one, smaller, today.
So, what’s the trick to making a successful Marketing Campaign?
Acquiring a new customer costs between 5 and 25 times more than just taking care of the customers a brand can already count on. So, you could ask, why make such an effort to look for new buyers when I’m going to spend a fair amount of money?
Here we return to the long-term discourse.
An increase in retention of 5% increases a brand’s…
