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How Spotify bought podcasts in India?

Before Spotify came to India, there wasn’t a lot of Indian podcasters. The podcast was considered as a western thing after Spotify launched, it quickly became popular cause of its wide range in songs and gained 1 million listeners in just 7 days. It also came with a bunch of podcasts which was new to India and at that time Spotify acquired Anchor for $340M (A free podcast distribution and listening platform) and they also invested on Original podcasts in India last December which are 22 Yarns With Gaurav Kapur in which they talk about cricket alongside with a wide variety of cricket journalists, analysts, players and retired cricket greats with whom they dig into cricket’s most beautiful stories and anecdotes from both on and off the field, Bhaskar Bose is one of my favorites, the podcast is about a detective who is an accountant by profession but detective by passion, must check if you like sherlock like shows, and Love Aaj Kal with Aastha & Ankit is a relationship podcast hosted by two best friends if you looking for relationship or dating advice them this podcast is for you, the streaming platform has now added an additional 12 originally-produced podcasts for India.

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Prakhar Singh

Prakhar Singh

Curious about Technology, Economics, and Business | Founder of Target Media | More: targettechnews.blogspot.com