Kylie Jenner has given birth to a baby girl with her boyfriend, rapper Travis Scott. She is the fifth Black child born to one of the Kardashian-Jenner siblings.

The Kardashian-Jenner family has built a brand on the backs of Black women. We can fight all day about whether their bodies and faces are natural, but there’s no denying that the popularity of their looks (aside from Kendall, and, to some extent, Kourtney), largely trade on features naturally held by Black women, that are “pretty” on non-Black women: big lips, big asses, thick thighs, etc.

And beyond their looks, their lifestyles have adopted Blackness. Kim has married and had very public relationships with a series of Black men, and is currently married to one of the most public and financially successful Black men in America. The initial flurry of their fame comes from Robert Kardashian’s involvement in the O.J. Simpson trial, a cultural moment that thoroughly engaged the United State’s race relations. Their various partners’ careers are entrenched in two of the most publicly and stereotypically successful Black enterprises: athletics (Reggie Bush, Kris Humphries, Lamar Odom) and music (Kanye West, Ray J, Travis Scott).

Their careers have been built on engagement with a Blackness that is not theirs. The issue with appropriation is not that race and culture must absolutely stay within their own spaces. Instead, appropriation becomes a problem when people…