Completion rate 99% — October update
Tl;dr: We have rebranded, launched our new website, our new admin panel, and we’ve been experimenting with physical touchpoint devices at Webdagene.
October turns into November and winter is certainly coming here in Norway, where I’m writing this. There have been so much fun happening for us in Task Analytics that we feel its a good time to start a monthly newsletter summarising all new and shiny things from the month thats passed. The first newsletter is a bit of a cheater though, because theres way too much for just one month, and thats because it really summarises most of the things we’ve been working on after the summer ;)
Introducing a heart
We are super excited to finally have our own brand! And we are super excited about how awesome we think it is, and we really hope you like it as much as we do. We have built the brand from the inside out, based mainly on what we already are, but with some hints in regards to how we want to be perceived as a product and as a company. The brand is elaborated from some words that we feel captures this;
– Prioritized, but not shallow
– Understandable, but not banal
– Actionable, but not insisting
We have gone from something a bit anonymous and flat to something with a lot of verve and self-esteem. We have gone from something grey to something colorful and playful. The brand mainly manifests itself through our webpage and our product interface. I’ll share some screens from both to show how it all looks together now.
A brand new product interface
The previous version of the product interface worked, it looked ok, and we were quite satisfied with it, but we didn’t love it. We had rolled it on a technological stack using an open source JavaScript framework called Ember, and then we had later on built the webpage and some internal tools on another JavaScript framework called React. This split meant we had to master two different solutions for the same type of problem, and while both Ember and React are quality tools we knew we wanted to streamline our work. So we made a bet on rebuilding the entire product in React, while also building our new brand. These activities go hand in hand because so much of the brand is encapsulated in the actual implementation of the main product. Its a bet on the fact that after the initial implementation cost we get more out of every hour spent because we can now reuse bits and pieces between our different components. We already share a lot between the webpage and the product interface, making us able to build the webpage in very little time.
This screenshot shows the staggering difference in readability, layout and personality we’ve achieved. Notice that we now can see more information while it feels less crammed.
For our customers, like yourself, you do get a product interface that is better in every way:
– It is faster
– It is easier to use
And for ourselves we get a product interface that is better in every way:
– It is easier to add features
– It reduces how much knowledge we need to work across product/webpage/internal tools
There are some subtle details we’re really proud of, like how we use the header background color to indicate completion rate:
New features
We have focused on not adding features in this release; Instead we’ve considered if there were things we could remove, to simplify. In the end we removed some things, and added other things. In short these are the most notable feature changes:
- We removed the expanded state in the task list, taking you directly to the task details page
- We merged all filters into one, instead of the split between date filters and advanced filters.
- We have added a top level Summary view with global aggregated analysis on segments and follow up questions
- We have added a search for Other comments
New webpage
The old webpage was bold, minimal and focused around telling a simple story about the main philosophy behind Task Analytics. We wanted to keep the simple, focused approach, but at the same time add more content we felt missing, like articles you could learn about the approach from, and more self help tools. We also wanted to add a page explaining both the Product and a page describing the Philosophy. These two are tightly coupled. The value you get from the product depends on applying the philosophy, in fact, you could apply just the philosophy and get a lot of value even without the product.
The top tasks for our web page are few and obvious;
– Explain the product
– Log in
– Contact us
– Get help using the product
– Get a demo / buy the product
Based on this, plus our own goal of pushing the philosophy / work framework, defines the menu
We also wanted to make the page light, enjoyable and easy to read, so we have produced a set of illustrations to break pages up. This also sets the baseline for how we express Task Analytics visually. There is a visual language hidden in these illustrations, one with simple lines, the same strong colors and lines bleeding into each other.
What amazes me is that we built the webpage over only 6 days, with everything build from scratch, with hand drawn custom illustrations and animations. We still have some content we are working on adding to the webpage, so it is not a done deal. You can see the website for yourself, just head over to taskanalytics.com
Physical touchpoint experimentation at Webdagene
In late October we attended Webdagene as a sponsor, because we are experimenting with physical touchpoints as well as just the online analysis of your webpage. Your customers interact and engage with you as a company in so many ways, and the webpage is just one property to assess. We built three different touchpoint variations that we ran on portable digital stands that we could easily move about in the area to gather feedback. The approach was to instead of measuring completion rate we wanted to look at experience more directly by using care faces, similar to what you might have seen at airports and some retail stores.
The three things we tracked were:
– Why did you come to Webdagene? Top task survey with completion rate and care face experience follow-up question
– How was the lunch? Customer experience survey after the lunch was over
– How was Webdagene? Customer experience survey as people left the conference
Overall we got more than 300 answers for both the top task survey and the lunch survey, and 100 answers on the summary survey. Looking at the results its clear that most people come to Webdagene for learning new things, and that the overall satisfaction and completion rate is good.
We will be looking more into this data and share a blog post summarising our findings soon.
Thats it for our first Completion rate 99% newsletter! If you want to keep up with everything we’re doing please follow our medium publication.
