Should Your Business Consider a Loyalty Program?

A loyalty program is a system which involves trading personal information for a discount on a product.

A typical system is the punch card. You register, giving up your name, email address and maybe some demographic info, like your gender and age and in return you get your 10th cup of coffee for free. The card is presented at the café every time you visit and you measure the…

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Debi Peverill has been advising business owners and others for more than 40 years. She writes in and easy to understand and frequently humourous manner. She became a Chartered Accountant way back in 1980 and started her own public accounting firm in 1988. She knows lots of stuff.