What are You Actually Selling?

Sometimes customers are buying a different item than what the business thinks they are selling.

One of things I sell are tax returns. However, I believe that my clients actually buy peace of mind. They can’t tell if I am offering a quality personal tax return. All they can figure out is that if my firm does their returns then Canada Revenue Agency does not bother them, CRA bothers me. They pay to have me stand…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Debi Peverill

I am a Canadian Chartered Accountant who is very interested in helping people make money and keep it away from the government without breaking any rules.