A story on pricing

Photo by Skyler Smith on Unsplash

After doing a bit of reading on PROS (NYSE:PRO)for the most recent trip to the US, I thought the pricing optimisation problem was a fascinating one.

The attached video breaks down how airlines price flights (at a high level).

Makes you wonder what other industries can and will move to price discrimination and capture more of that delicious economic value under the curve (Google being the shining example, which is readily apparent to anyone whose tried to make money using Google Ads(!)).

Increasing capabilities in AI and data should facilitate this shift.