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Why Humans Are the Best Part of Technology

Photo by Priscilla Du Preez on Unsplash

1. Forming Partnerships

There is no technology channel if the partnerships don’t work seamlessly. Just a decade ago, the traditional tiered technology distribution model relied on a very linear, one-to-one model that was very transactional in nature. Today, complex customer challenges require custom, tailored solutions and it takes an interconnected web of relationship-building to make that work. At first, converged and hyperconverged solutions required multi-vendor support; then, those solutions required additional lifecycle services, like financing or recycling and disposal. Now, multi-vendor hardware, coupled with tailored software and support services also need to ensure they’re fully integrated with cloud connectivity, data analytics and cybersecurity mitigation needs.

2. The Sense of Community

Perhaps the best tool that members of the tech ecosystem have… is each other. One of the standout characteristics of the channel is the aspect of collaboration, when competition is set aside in the name of solving complex challenges. LinkedIn groups, like-minded associations, industry events and peer-to-peer online communities are all great ways to gather unique perspectives, especially on emerging technologies where organizations may be venturing into a first-time deployment.

3. Building Technology for Good

We’ve seen many influential organizations using their innovation to make a positive impact on planet Earth through incredibly valuable sustainability initiatives. In our 2022 predictions article, we projected that more companies will be relying on IoT and edge technologies to focus on renewable energy initiatives and combatting climate change. Companies are working in tandem to ensure renewable energy becomes more accessible around the globe. At TD SYNNEX, we know it starts at the grassroots level, which is why we’re prioritizing global corporate citizenship and embedding ESG in our company culture. We’re also proud to partner with many top vendors who are already taking great strides in minimizing our industry’s environmental footprint.

4. An Emphasis on Company Values

We may be saving the best for last. Companies, for decades, have been putting their core beliefs, ethics and morals on the “About Us” section of their website, but that didn’t always equate to accountability. In 2022, customers want to know that they’re only buying from companies that are sourcing materials responsibly, treating their customers with respect and have a mission to drive toward modernization. It’s also a critical aspect for prospective employees to know that their potential employer values diversity and inclusion, honesty and transparency, and commits to a strong company culture. We love to see so many of our vendors and partners practicing what they preach when it comes to their own core principles. At TD SYNNEX, we live by our key values:

  • Inclusion: All voices matter
  • Collaboration: Amplifying the strength of the marketplace
  • Integrity: Character counts
  • Excellence: Delivering value through work ethic and commitment to success



The Update by TD SYNNEX is your source of insights and thought leadership for the tech channel, focusing on the next generation of technologies, such as cloud computing, IoT, analytics, 5G and security.

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