With 2,2 billion USD yearly revenue, and over 6000 employees, Vinamilk is one of the largest dairy companies in Southeast Asia. Its product portfolio includes liquid and powdered milks, yoghurts, nutritious cereals, ice-creams, beverages, which are sold locally in Vietnam as well as exported to 40 other countries.
Vinamilk is the 4th most valuable publicly traded company in Vietnam. As the rapidly growing middle class requires more clarity regarding the quality of their food, Vinamilk decided to act proactively, and provide transparent information about their products.
The first product to be tracked is Vinamilk Organic Gold — a new formula product for children with the first EU Organic standard certification produced in Vietnam.
Vinamilk chose TE-FOOD to provide a blockchain based traceability solution which is scalable on industrial grade.
The project had several challenges related to the large quantity of the products. Vinamilk demanded item level serialization of its products, which means each product instance has an individual QR code, which represents all traceability data related to the history of that product.
To address this challenge, TE-FOOD developed an industrial printer manager solution, which enables to print individual QR codes on the products on the conveyor belt, while connecting the QR code serial to the historical data of that product.
Consumers of Vinamilk can scan the QR code on the product, and learn more about its history, or read a FAQ about it.
Proof about the data content is sealed on the FoodChain.
The launching ceremony was held recently with the leaders of the enterprise, nutrition experts, local celebrities, and was covered widely in the Vietnamese media.
TE-FOOD is the world’s largest publicly accessible, farm-to-table food traceability solution. Started in 2016, it serves 6000+ business customers, and handles 400,000 business transactions each day.
Website: www.te-food.com
Telegram group: https://t.me/tefood
Twitter: https://twitter.com/TE_FOOD
Reddit: https://www.reddit.com/r/TE_FOOD/
