Since 1984, Grupo Avícola Rujamar is not only an important supplier of eggs in Spain, but also a leader of the free-run and cage-free movement. Rujamar is the first national poultry company in Spain to totally eliminate cages in its production model, producing 100% Cage Free eggs. As a growing number of consumers demand that producers should care more about the well-being of animals, Rujamar was seeking for a solution to prove that their products are premium quality.
The industry standard for providing proof of quality is bockchain based traceability. Ruyamar turned to TraceFood, TE-FOOD’s implementation partner in Spain, in 2020. TE-FOOD’s blockchain based traceability system was implemented on Rujamar’s Honrubia farm, where the company has 120,000 laying hens.
“Rujamar’s digitization plan involves extending Trace Food’s blockchain technology to the rest of its farms and product offering, starting with the core of Cuenca, dedicated to the production of free-range eggs, and later, at the end of this financial year 2021, in San Lorenzo de La Parrilla (Cuenca), specialized in floor-raised production” — says Rubén Martínez, General Director of Grupo Avícola Rujamar.
By scanning the QR codes on the products, the customers gain access to data on the origin of their eggs, facilities which contributed to the production, location, time since the egg was laid, who loaded it, how long it was in the warehouse, age of the birds, photos and videos.
“Our goal is to contribute to food safety and information on the blockchain. That the consumer is informed in real time of all the traceable information of the product and, there, the QR code is the future in the agri-food sector. And of course, also in the face of a food alert, when we would detect in minutes where that batch of affected product is.” — says Alberto Collar, CEO of Trace Food Spain.
TE-FOOD is the world’s largest publicly accessible, farm-to-table food traceability solution. Started in 2016, it serves 6000+ business customers, and handles 400,000 business transactions each day.
Website: www.te-food.com
