TE-FOOD partners with Manafeth Middle East Consulting & Technology
TE-FOOD has forged a partnership with Manafeth Middle East Consulting & Technology, a prominent Jordanian business consulting firm. Manafeth specializes in offering business consulting services and technical solutions, particularly in data management and traceability data sharing. They also serve as the regional representative of Atrify, the largest GDSN master data pool worldwide.
With a decade of experience in business consulting, data management, and traceability solutions within the food sector, Manafeth is well-equipped to implement blockchain-based traceability solutions in Jordan. Leveraging TE-FOOD’s extensive experience across various countries, Manafeth aims to apply this expertise to potential food traceability projects in the Middle East. Both companies share GS1 partnerships, which greatly simplifies data compatibility.
In Jordan, the agricultural sector employs 15% of the workforce, focusing on horticultural products, poultry, and small-scale herding. The country has witnessed significant growth in the export of beverages, dairy products (including cheese and condensed milk), and vegetables (especially tomatoes, peppers, cucumbers, and more). Additionally, live animals (primarily sheep) and fruits like peaches, apricots, and citrus have seen substantial growth in exports.
Jordan, being a net food-importing nation, recognizes the increasing importance of product traceability. This need arises from its reliance on importing lightly processed food products that its domestic agriculture sector cannot competitively produce in sufficient quantities, including beef, sugar, processed cereals, and various oils like sunflower and palm oil.
TE-FOOD and Manafeth form a formidable partnership, combining robust technological expertise, international implementation experience, and deep local knowledge within the food industry. This collaboration is poised to make significant strides in enhancing traceability and transparency in the Jordanian food sector.
TE-FOOD is the world’s largest publicly accessible, farm-to-table food traceability solution. Started in 2016, it serves 6000+ business customers, and handles 400,000 business transactions each day.
Website: www.te-food.com
