What Makes Fons Different?

Eric Branner
Fons Amplify
Published in
4 min readJun 27, 2018

What makes Fons’ scheduling and payment software different? The problems we solve, how we solve them, the research we’ve conducted, the data we’ve analyzed, the team we’ve assembled, the logic we’ve used in decision making, the depth of design, & the care we have for our customers provide the basis. We empower those working in the gig economy to live awesome careers while maintaining spectacular professional relationships with their clients. This is what makes Fons different.

Here’s a bit about us.

The Fons Story

Me with my clients!

When we first started Fons, I ran a successful business in Seattle as a music teacher. I saw about 50 clients a week, happily supporting my family. My wife Alyson took care of all the business tasks such as scheduling, notifications, invoicing, & chasing payments. She worked a minimum of 10 hours a week, and did an incredible job. We pieced together 4–5 softwares to support our business this way for over a decade.

Then, I had the extremely good fortune of connecting with Jared Wray, a very successful technology innovator & visionary. We took a deep dive into the prevailing business models of appointment-based entrepreneurs. Jared made the awesome observation that all current softwares on the market didn’t really innovate upon or solve the problems of running a business…they merely packaged them differently.

Our mission, to eliminate the stresses and administrative tasks of running an appointment-based business. To empower everyone in the gig economy to make a better living by through better business. To make business simple, elegant, professional, & sustainable for providers and their clients.

Fons streamlines, automates, & integrates scheduling and payments for appointment-based business.

Research, Data, Design, & Development.

We assembled a small team & spent a month timing every single task we faced in our teaching business. Creating invoices, cashing checks, texting clients, & sending payment reminders were all tallied. We did the same thing with , personal trainers, academic tutors, wellness professionals, athletic coaches, and consultants to see just how much work it was to run a business.

We analyzed stress-points such asking for late payments, receiving incomplete invoice payments, and explaining last minute cancellation policies. We stack-ranked them in order of what was most common, and what were most stressful.

Simple, powerful, elegant UI design.

Here’s what we found.

Eliminating invoicing and automating payments per-appointment would reduce administrative tasks and headaches by over 80%.

A simple, enforceable, automated cancellation policy would ease miscommunication, and build a strong relationship between customer and client.

These two findings are the bedrock of our journey to redefining how this business can work.

So… What Makes Fons Different?

It’s hard to compare this software, since no one else really automates, simplifies, integrates, and focuses on scheduling and payments like we do. If we were to compare, here are our key differentiators.

Fons is beautifully designed software. Simple, intuitive, & powerful. You & your clients will love it.

Fons eliminates invoicing and automates payments via credit card or ach.

Clients are invited to join your Fons organization, where they can schedule, confirm, and pay for appointments.

Fons truly eliminates over 80% of administrative tasks & time.

Fons eliminates stresses by automating notifications, reminders, and cancellation policies. Just a clearly stated billing rate, cancellation policy, and agreement between you and your customers.

Recurring appointments are key to sustaining cash flow. A client confirms a repeating appointment and enters payment info one time. All future appointments are subject to your cancellation and billing agreement.

Fons is razor-focused on building and sustaining a professional relationships between you and your clients. Just the business. This lets you focus every moment of your appointment on the matter at hand.

You get a personal URL link that you can share with new or current customers. This allows them to schedule appointments from your available times that you allow.

Fons is perfect for music teachers, personal trainers, academic tutors, wellness professionals. athletic coaches, consultants, or anyone that makes a living exchanging time & knowledge for money.

Something go wrong? You can easily refund any appointment charge by drilling into the appointment and issuing a refund. All processing fees are returned. This gives you piece of mind and control of your business.

Fons family feature allows your clients to manage an entire family’s worth of providers(pilates, yoga, hairdresser, piano, and massage) from one secure, automated account.

Have a question or need help? Everyone on the Fons team is available to help. Just click on the intercom box , and everyone in our company will see it. We’re here for you & your customers. Get to know our customer success team, we’re here to help.

Try it out for yourself. Sign up for a trial, ask for help, get a demo, schedule a client… see just how awesome life can be without chasing payments. Your clients don’t want to write you checks or open your invoices.You will save many hours a month, you’ll make more money, & your customers will be happier. The future of your business is right here. We’re here to help. Sign up today at here.

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