Profile:
- young married couple
- middle class
- both working professionals
Shopping habits:
- Mostly visits Trader Joe’s & Giant Eagle
- by in small portions due to family size
- buying more ingredients is a motivation to cook
- sometimes what is bought in the store is inspired by a particular dish
- general grocery list stays the same: milk, eggs, juice
- frustration with leftovers: need to go through extra process before thrown away (tied up in separate bag)
- PHG recycling/trash system very unsophisticated
- unclear about what could be done for recycling
- always prefers to buy organic labeled things but do not actually trust them
- feels comforted by the word “organic”
- surprised that certain organic items (i.e. milk) have a really long expiration date (i.e. 2 months)
- feels uncomfortable buying generic brands; only forced to buy them from the lack of available options
Special habits/association with food/cooking:
- always cook as a couple
- collaborative cooking: evolving recipes that best suit both party’s tastes
- special memory food: croissant + smoked salmon + avocado + cream cheese
- both don’t necessarily enjoy/love cooking; but love the act of spending time together
- cooking for/with someone you love makes the difference
- while dating, they became closer through cooking to together and then sometimes inviting their friends over to enjoy the meal.
Reference suggestions:
- diminished reality: excluding irrelevant information
- 6th sense:
“‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information”
- Leo Bonanni: crowdsourced project
- AR search: Google image search; Amazon book scan
