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‘Breaking the Unicorn Myth’ With Juho Makkonen
On the slow, patient work of building a business focused on sustainability rather than the ‘unicorn ambition’ of growth and profit
Playing for Team Human today is Juho Makkonen, co-founder of Sharetribe.
Juho is working on a vision of the “sharing economy” where people share value with one another instead of seeing it get syphoned off by companies like Uber and Airbnb. His company Sharetribe creates tools for individuals and local communities to decentralize and ultimately democratize ownership of the sharing economy. In this conversation, Douglas and Juho discuss platform cooperatives and the slow, patient work of building a business focused on sustainability rather than the “unicorn ambition” of growth and profit.
Douglas opens the show with a monologue that questions the imposition of new mythologies as we make sense of social change. Is it time to dispense with mythology altogether?
On today’s show you heard intro and outro music thanks to Fugazi and Dischord Records. In the intro you also heard Mike Watt’s “Hyphenated Man.” Mid-show you heard Josh Citron and the Team Human band playing “Growth Trap.”