The Ends Never Justify the Memes

Viral media always has social costs

Douglas Rushkoff
Team Human
Published in
2 min readFeb 19, 2020

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Image: gremlin/Getty Images

We can’t engineer a society through memetics the way a biologist might hope to engineer an organism through genetics. To do so would bypass our higher faculties, our reasoning, and our collective autonomy. It is unethical, and, in the long run, ineffective. It’s also deliberately antihuman.

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Douglas Rushkoff
Team Human

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm