The Future Is Worker-Owned

It’s time for businesses to work for people, not the other way around

Douglas Rushkoff
Team Human
Published in
3 min readSep 17, 2020

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Photo: Kmatta/Getty Images

Advocates of the commons seek to optimize the economy for human beings, rather than the other way around.

One economic concept that grew out of the commons was called distributism. The idea, born in the 1800s, holds that instead of trying to redistribute the spoils of capitalism after the fact through heavy taxation, we should simply pre-distribute the means of production to the workers. In other words, workers should collectively own the tools and factories they use to create value. Today, we might call such an arrangement a co-op — and, from the current examples, cooperative businesses are giving even established U.S. corporations a run for their money.

The same sorts of structures are being employed in digital businesses. In these “platform cooperatives,” participants own the platform they’re using, instead of working for a “platform monopoly” taxi app or giving away their life data to a social media app. A taxi app is not a complicated thing; it’s just a dating app combined with a mapping app combined with a credit card app. The app doesn’t deserve the lion’s share of the revenue. Besides, if the drivers are going to be replaced by robots someday, anyway, at least they should own the company for which they’ve been doing the…

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Douglas Rushkoff
Team Human

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm