Weekly Column

Time for Progressives to Stop Shaming One Another

We need to welcome the newly woke, however imperfect

Douglas Rushkoff
Team Human
Published in
4 min readApr 10, 2019

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Credit: TheCrimsonMonkey/iStock/Getty Images Plus

Sometimes I find my hopes for the progressive agenda outweighed by my fear for what happens each time they make another stride. I realize times are hard — economic inequality is high; racism, sexism, and homophobia are on the rise; and climate crisis is in progress — and these issues need to be addressed urgently. But I’m growing increasingly concerned about the progressive left’s rigid understanding of positive social change. There’s almost a refusal to acknowledge victories and a reluctance to welcome those who want to join.

For instance, when a brand like Nike decides to make ads in favor of Colin Kaepernick, we want to push back. I get it. It’s blatant pandering to Black Lives Matter, right? It’s a dilution of the values of the movement. But it’s also an indication that a big company wants to show its support for an important cause.

So when a corporation decides to back Colin Kaepernick, Black Lives Matter, economic equality, or climate remediation, it is making a bet that those are sides that are going to win. This is good.

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Douglas Rushkoff
Team Human

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm