“How Might We” Statement

3rd March, 2015

With ongoing interviews within the local community, defining the problem statement was challenging solely because we did not have a definite user in mind. We began with targetting mobile or pop up businesses, however it was the community members that were to be engaging with these businesses. In order to refine our problem into a how might we statement, we decided to focus on mobile business as the user. Additionally, we organized our research into a matrix. Our insights were categorized into primary and secondary research. Our research was further classified into direct observations and derived assumptions.

Our first attempt at a how might we statement:

How might we address the lack of diverse resources in the South Central area?

-How might we attract businesses to the South Central area?

— How might we alleviate safety concerns for businesses?