Ideation Phase 2

11th March, 2015

With last weekend’s insights from Azla, a community member and Emerging Markets, we began ideating again. We altered our How Might We Statement in order to better guide us through this process.

How might we use USC’s resources to benefit South LA small business owners?

The main categories that emerged from the ideation were in the form of community events, USC/business connections and forums, on campus programs as well as programs or products that included community and businesses together. Below is the ideas that we decided that we felt were most feasible as well as exciting. Our focus was on making some sort of guide, map or some other sort of information relaying method that could integrate these businsesses further into the community and especially encourage USC students to easily access these resources.