Lessons learned from studying and co-teaching a hands-on Product Management course at Stanford Graduate School of Business.
The modern product manager role has become essential in tech and in recent years is growing in popularity across many other industries. In this conversation, Prof. Feinberg will discuss his takeaways on product strategy and alignment which are essential to success in the PM role.
Prof. Feinberg is the Adams Distinguished Professor of Management and Professor of Economics at Stanford’s Graduate School of Business, where he co-teaches a hands-on product management course.
In many cases, Product Strategy is derived from, and closely be aligned with, Company Strategy. But when the two are not aligned, e.g., when a new product strategy explores a new business model, it is crucial that leadership recognizes, understands, and supports the product strategy.
Every PM knows that communication is a significant element of their job. It fosters alignment and efficient use of people’s time across teams, relays critical information across constituencies, preempts problems, and helps “sell” your vision to leadership. A great PM also realizes that if they help improve the communication skills of others — across teams — they can achieve an even more effective data-driven decision-making and alignment.
The Adams Distinguished Professor of Management and Professor of Economics, Graduate School of Business, Stanford University
Yossi Feinberg is the Adams Distinguished Professor of Management and Professor of Economics at the Graduate School of Business at Stanford University where he has been doing research and teaching since 1998.
His recent studies focus on the strategic and organizational challenges of innovation in established organizations, and he has written case studies on disruption, digitization, and innovation in companies such as Netflix, Nokia Software, Lloyds Bank, PMC-Sierra, and Volkswagen.
Yossi’s research focuses on reasoning in interactive strategic decisions and decision making He received his Ph.D. in Mathematics under the supervision of Nobel Laureate Professor Robert J. Aumann and in his dissertation studied how differing prior beliefs of decision-makers can be expressed by their disagreement on current (posterior) events. Yossi’s teaching interests include innovation and entrepreneurship. He created and serves as the faculty director of the Executive Education program “Driving Innovation and New Ventures in Established Organizations” (formerly “The Corporate Entrepreneur”). He also serves as the faculty director of Stanford Ignite: An innovation and entrepreneurship certificate program at Stanford and he previously established and directed Stanford Ignite programs in Bangalore, Beijing, London, New York, Paris, Santiago, and Sao Paulo.
He won the MBA distinguished teaching award and has taught a variety of topics to MBAs and Executives including Economics of Organization, Managerial Economics, Entrepreneurship, Strategy, Information Markets, Game Theory and Applied Decision Making. He previously served as the Senior Associate Dean for Academic Affairs in charge of Stanford’s MBA and MSx programs. Most recently he established the GSB’s Action Learning Program for MBA and MSx students.
Over the years Yossi taught thousands of students and professionals and mentored hundreds of entrepreneurs. He is an experienced speaker and consultant to large corporations and has extensive media experience with Print, TV, and Radio outlets. Yossi has three adult kids and lives in Los Altos with his wife who is a Structural Biologist. He enjoys skiing with family and friends and supporting innovative leaders who make a positive impact on the world.