Week of 10/9–10/15: Storytelling and Concept Testing… oh, and we’re done with ideation!

Storytelling workshop

We kicked off this week with a storytelling workshop, led by our Creative Content Strategist. Prior to this workshop, our story was primarily composed of just facts and it lacked a storytelling essence. It is important for us to tell a story because we want the information to be engaging, relatable and meaningful.

The following guide is a high-level overview of the framework we used:

  1. Organize your idea as a single purpose - identify core idea and perspective.
  2. Visually highlight the most important parts of the narrative - help visitors grasp broad details.
  3. Create a logical flow (Beginning, Middle, End, Climax, Resolution, Journey and Ah-ah).
  4. Make people care - motivate people to take action!

Value Proposition and Concept Testing

What value will our story add to museum visitors and what will they take away from it?

The next day, we headed to the Electricity Museum and tested our story with a small class of children between the ages of 6 to 9. We also spoke with tourists.

The Electricity Museum in Funchal, Madeira.
The hall of lights near the entrance.

Research with children requires a different approach of course, so we arrived with paper, colored pencils and pictures to accompany the story. We asked them to share their ideas by drawing pictures and we showed them pictures as we walked them through the story.

We wanted to explore how they relate to Madeira island and what they are proud of. We also wanted to know their baseline knowledge about renewable energy and determine what they took away from our current story. After making modifications to our story based on the findings, we finalized our concept and officially ended the divergent ideation phase.

Done with ideation!

Wrapping up the week

We finished the week with a quarter-term presentation where we shared our progress with our instructors and peers. Feel free to check out our quarter-term vlog here: https://goo.gl/21rCE5.

Next up… develop the exhibit schematic complete with UX design guidelines. We will also continue testing and prototyping.