Black Hat SEO: And Reasons To Avoid It

H. Fatima
ResellerClub
Published in
2 min readApr 30, 2019

Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO.

In this post, we will be covering what is unethical SEO, otherwise known as ‘Black Hat SEO’ the common practices and, ways to avoid it.

According to Wikipedia, “Black Hat SEO follows those techniques of which search engines do not approve.” One of the major reasons website owners resort to black hat SEO is so that their website ranks higher in the search engine results. And instead of the website improving its rankings, it ends up receiving a penalty from the search engines affecting rankings for a much longer-term.

Let us now look at 5 techniques that fall under Black Hat SEO and could adversely affect your website should you resort to them:

  1. Keyword Stuffing
  2. Paid Links
  3. Spam Comments on Blog
  4. Misusing Structured Data
  5. Misleading Redirects

Click here to read about this in depth and how to avoid black hat seo. For more updates, subscribe to the Resellerclub Blog.

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