Does AI Impact Social Media Marketing
Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing.
With so many users investing their time online, it is only natural that companies start focusing their marketing strategies on social media. However, with the growing needs of the consumer and infinite possibilities, targeting the right customer, as well as, the market is tough especially when you even need to keep a track of them. It is at this time Artificial Intelligence (AI) comes to the rescue. But the question is how?
In this article, we’ll learn what is Social Media Marketing and understand in depth how AI impacts Social Media Marketing.
What is Social Media Marketing?
Social Media Marketing (SMM) is a type of internet marketing that makes use of various social media platforms to promote a business and its products, thereby driving traffic to the business website. Some of the popular social media platforms that marketers use are Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
SMM is a simple and powerful way for marketers to reach out to their potential customers irrespective of the size of the business. As a business, some of the key things you would do as a part of your SMM campaign is to post images, videos and text updates for audience engagement. The more powerful the strategy, the more productive will be the outcome.
One of the ways SMM helps your business is helping you create brand awareness. Take, for instance, you have a Facebook page for your business on this page there are roughly about say, 5 thousand followers. Out of these many followers if 1% likes/comments or shares your post which talks about your brand and has the website link, it increases the reach of your business, eventually leading to an increase in your website traffic. Furthermore, this enables you to establish your brand’s identity as it builds credibility thus, raising conversions.
Apart from this, SMM also helps you interact with your customers better, understanding their needs and catering to them individually. This can be done by you replying to the customer’s comments or queries addressed by them either in the form of public posts/comments on posts or Private/Direct messages on your social media account.
However, as we just noticed above the average number of people active on social media is in billions, and to cater to such a large audience would require an in-depth analysis and ideas which can be a mammoth task to a human mind. It is at this time that Artificial Intelligence comes to the rescue.
Artificial Intelligence backed by the power of machine learning is slowly but surely changing the way businesses interact with consumers. Let us see how AI impacts SMM activities of a growing online business.
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