How Page-Level Targeting Helps Improve Customer Conversion Rates

H. Fatima
ResellerClub
Published in
2 min readDec 14, 2018

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them.

There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, improve the customer conversion rates.

What is Page-Level Targeting?
Page-level targeting is a lead generation technique used to reach your target audience at the very moment when they are interacting with your website or a page on your website. Depending on the type of visitor (either new or returning) you can target them with relevant ads. This is usually done with the help of optins. OptinMonster defines optin as the act of someone granting permission to be added to an email list.

Click here to read more on how to go about it. For more updates, subscribe to the Resellerclub Blog.

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