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How Reseller Hosting Can Benefit Your Web Retail Business

Have you ever thought about how you can expand your portfolio, add an additional source of income and benefit your customers all at once? It’s an intriguing idea, that has multiple benefits and it’s not outside the realm of possibility.

Let us put it this way. Say you’re a new business, looking to expand the services you offer clients. Or, you’re incredibly busy but are still looking for ways to include new sources of income to your business. What if you are expanding your web business, but don’t have the budget to hire an entire department to run the new services?

Reseller Hosting is the solution to all of the above. So, let’s talk about that first.

What is Reseller Hosting?

To use a simple and clean metaphor, Reseller Hosting is like renting out a large building or multiple apartments and then accepting tenants to live there. The tenants pay you, and you pay rent to the owner of the house. In technical terms, the account owner uses his / her allotted space and bandwidth to host third-party websites. The “reseller” is the owner of the account, who will purchase the services of the parent web hosting company, and then sell it as his own.

Businesses and agencies are now earning additional income by signing up for reseller accounts and then offering hosting services, for those accounts, to their clients. So, if you’re a marketing agency or a graphic design agency, or if you specialize in web design, adding Reseller Hosting will expand the portfolio of services you offer and bring in a passive source of income.

Let’s start by showing you how.

Your first and most important consideration must be the host. Do your research and choose a host with impressive credentials. Clients will leave if you provide them with hosting services that are slow or inconsistent. First, create a list of the biggest players in the market, compare and contrast, read customer reviews and do your due diligence before you make your choice.

Now that you’ve decided, explore the packages offered by that particular provider. These are usually created on the basis of storage, speed, bandwidth and other features. Hosting providers offer a variety of packages so that you can choose the package that suits your budget. For instance, if you are a small company, choose a basic package, to begin with. You can always increase your offerings with time.

Now that you have hosting services to offer, look at your target audience. You can customise your packages based on their necessities. Study your competitors and look at what they offer. By spotting gaps or niches in the market, you can offer attractive and customised packages to your clients. What’s more, if you create reasonably priced packages, customers will automatically flock to you, instead of your competitors.

Finally, familiarise yourself with Reseller Hosting. What additional package privileges can you offer your clients? Perhaps you can brand your web hosting firm with the branding of the parent company. Or maybe the parent company will allow you to manage your own packages. Can you customize and configure different accounts based on your customer’s requirements? Or pass features offered by the main host to their user, to your own customers? Additional features like domain hosting, email accounts, a control panel, monitoring tools and additional scripts will add an extra edge to your reseller business.

Are you in the market for Reseller Hosting?

Reseller Hosting is a great option for many businesses, but we’re going to focus on the 3 businesses mentioned below — web designers, graphic design agencies and marketing agencies.

1. Web Designers

If you’re in the web designing business, the world has never looked brighter. Reseller Hosting fits smoothly into your business, as it easily offers the web space required for your client projects. With a well-organised hosting system, you can ensure that your clients’ sites won’t compete for resources during surges in traffic. If your client’s website requires a high level of resources to handle complicated apps or high volumes of traffic, dedicated servers are the way to go. Web designers can also resell from the Cloud. This option allows for a more scalable and flexible infrastructure and will allow you to tweak the resources available to your clients.

2. Marketing Agencies

Online marketing agencies often experience lulls in business. So, the time is always ripe to invest in Reseller Hosting. This way, you’ll simultaneously run campaigns, promote brands and rent out space to your small and medium sized clients. To create a robust reseller solution for your clients, you’ll need to create a strategic promotion plan to sell this new service to your smaller customers. Make sure you advertise your services through email and ad campaigns, blogs, networking and more.

Bear in mind that you will be responsible for providing 100 per cent reliability to your customers. You will be the host, so if there are any disruptions in service you will need to contact the parent host’s company to solve any issues faced by your clients. Essentially, you’ll act as a middleman.

Beyond this, Reseller Hosting is an excellent addition for marketing agencies. Obtaining expertise in a new field will drive your business to new heights. Luckily for you, there is a low barrier of entry into the Reseller Hosting industry (as compared to other online businesses).

3. Graphic Design Agencies

Apart from adding a secondary source of income, graphic designers can choose Reseller Hosting to boost their business portfolio. These days, many design agencies double as resellers. So, in order to stay competitive in the market, Reseller Hosting needs to be a part of the services offered.

It’s the opportunity to create a reputation as a designer as well as a vendor. The main concern is in terms of flexibility — for both designers and their clients. Reseller Hosting allows the designer a certain level of freedom in terms of how much access they give to certain services available on their websites. Simultaneously, the technical server management, maintenance and security remain with the parent company.

The Benefits of adding Reseller Hosting to your Business

Reseller Hosting might not create a windfall in your finances, but it will provide a strong and steady flow of additional income to your business. However, it’s more than that. You also gain a reputation in the market for being forward thinking, for being competitive and for being the “go-to company” for web solutions. You may need to take on some additional costs in the beginning, but this initial investment will see you through for a long time. Furthermore, learning about hosting will add more expertise and skill to what you offer clients.

Today, the market is ripe for investment — every internet entrepreneur or merchant needs a website and so you have a wide audience to target. So, if you’re looking to start your own Reseller Hosting service, check out our different hosting packages and choose the one that suits your requirements. Good Reseller Web Hosting providers offer you secure, robust hosting infrastructures, instant resource scalability and an intuitive dashboard monitor to monitor your hosting. With all these concerns taken care of, all you need to do is take your business to the next level.

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