How SSD VPS can Enhance Your E-Commerce Website

If you’re running an e-commerce website, there are a few things that are paramount. And one of the most important ones among them is speed. Your website needs to load quickly so that your customers can engage, buy and even visit again. With a good SSD Virtual Private Server, your loading and data retrieval speed will improve exponentially, allowing your e-commerce site to deal with competition, handle high volumes of traffic and build trust with your customers.

Sounds good right? Well, an SSD Virtual Private Server has multiple benefits for your e-commerce websites, and we’re going to discuss them here.

However, let me start by answering a simple question:

What is an SSD Virtual Private Server?

SSD stands for Solid State Drives. These drives, unlike HDD (Hard Disk Drive), do not have an automatic arm that controls and processes the data from the magnetic disk. So, SSD VPS Hosting is a more advanced form of VPS hosting, which uses SSDs. In an SSD VPS hosting/servers, these Solid State Drives are used as the default storage option, which is much faster than HDD. This is because SSDs have no moving parts and are electronic devices with data stored on NAND flash information chips.

Flash memory offers multiple benefits, like:

• Lower power consumption — this is because it requires fewer energy sources
• Durability — SSD drives are simply constructed and do not have moving parts. This means they’re not subject to the wear and tear, like that experienced by a normal HDD — making them a durable option for businesses.
• Compactness — SSD drives are built compactly, making them easy to store and convenient to carry.

So, now that we’ve looked at what the SSD Virtual Private Server is, let’s examine how it can impact and improve your e-commerce website specifically.

Scalability: With a booming e-commerce business to look after, scalability should be your topmost concern. SSD VPS is key for e-commerce sites that are dependent on regular high traffic to generate revenue. The higher the number of visitors, the greater the chances of transactions. To handle these high volumes of traffic, you need a scalable recourse that will prevent downtimes. VPS will offer you the resources and scalability you need, and SSD will boost speed and enhance the user’s experience. That’s a pretty sweet deal, right?

Budget Management: The advantage of using VPS hosting is that you can control what you spend your budget on. VPS hosting allows you to choose what resources you want, and accordingly, the vendor will allocate that amount to you. Furthermore, with a bit of planning and foresight, you can plan when you will require additional sources. For instance, big festivals always mean promotional offers and discounts that bring in larger volumes of traffic. So, you can order extra disk space for the length of your offer or sale, and pay for the additional resources you used, during that period.

Enables a feature-rich site: One of the biggest hurdles faced by small to medium-sized e-commerce businesses is a basic website. Due to limited VPS resources, these businesses may not be able to add elements like dynamic media files to their website. Features like these can often make sites heavy, hampering quick loading, and can cause downtimes — which is not ideal. However, simply adding more resources, can chip away at your budget. By opting for SSD VPS hosting you can easily increase RAM size or enhance the CPU’s performance in order to dramatically reduce downtime. Furthermore, SSD will quickly retrieve high volume data, because there is no spinning mechanism involved. A more feature-rich site will draw in more customers, and that means more revenue for you!

Fast Data Fetching: If you’re using HDD, opening a website can take time. As we’ve mentioned earlier, HDDs contain a spinning mechanism that powers the device — enabling it to find data and render it. This can cause delays in the loading process, which risks the chance of the customer leaving. Furthermore, the HDD’s movable parts also spend precious time locating different data elements, slowing the site down even further. With SSD’s, the lack of spinning parts means that the whole process of spin and locate is eliminated. With the power of an SSD drive, webpages load 62 times faster.

Eliminating maintenance costs: When running a business, you may face the problem of owning and maintaining the hardware. The costs of running and maintaining the infrastructure (not to mention the time) can strain your budget. However, with an SSD VPS server, the hosting is automatically routed to a different node, when one node fails. This allows you to save time and money and enables you to keep your attention fixed on your core business requirements.

Durability: We’ve mentioned above that SSDs do not face the wear and tear of HDDs. Why? This is because of the spinning mechanism in HDDs. Every time the spinning mechanism is in motion, it generates heat — this can affect the durability of the device as time goes by. SSD hosting is spin-free and therefore does not generate heat, making it a long-lasting solution for your business.

Data Encryption: Even when it comes to Data Encryption, SSD is miles ahead of HDD. This is because they consume far less power and eliminate the need for fragmentations. Furthermore, SSD is driven by sophisticated microchip technology, which ensures that all of the data is secured safely. This enables you to provide your customers with a secure and reliable shopping experience.

Improves your ranking: It’s simple — One of the main factors to rank high on Google is speed. In general, if a website can load in 3 seconds, it can rank pretty high on Google. However, for e-commerce websites, that window is shaved down to 2 seconds (according to Google). An SSD VPS can handle high movement on sites, consistently, allowing users to access your e-commerce site quickly. This can translate into a higher ranking on Google.

Improved user experience: All of the factors stated above combine to give your customers the best user experience while browsing your site. A good user experience contributes greatly to your site’s SEO performance. What’s more? Increased server performance will reduce your bounce rate and improve conversions.

There are a lot of factors that impact the functioning of your e-commerce website. An SSD VPS can speed up your website, improve your ranking and cut down your costs. These are integral factors for e-commerce websites who want to move to the next level. As more and more consumers are looking at e-commerce platforms to satisfy their shopping needs, it’s worth considering and investing in an SSD VPS as an important component of your online business’ success.