Debunking the Ticket Sales Myth: Diverse Revenue Streams in Sports Leagues and How to Leverage Them for Career Growth
Common misconception in sports business: revenue = ticket sales.
Instead, Lev Akabas (Sportico) spotlights wildly diverse revenue breakdowns across the MLB, NBA, NHL, and NFL with multiple revenue areas, including sponsorships, national media, and concessions.
Here are 4 ways to use this data to *stay close to the revenue* as you build your career sports business 👇
🏈 *National Media* drives 64% of National Football League (NFL) revenue ($11.1 billion), making the league an ideal place negotiate media mega-deals (such as YouTube TV paying nearly $2 billion per year for the right to stream N.F.L. Sunday Ticket)
⚾️ *Ticket Sales & Suites* drive 31% of Major League Baseball (MLB) revenue ($3.4 billion), giving ticket sellers the opportunity to shine by creating unique experiences within the 82-game season (such as the Los Angeles Dodgers Hello Kitty Night, Star Wars Night, and Luau Night)
🏀 *Team Sponsorships* drive 12% of National Basketball Association (NBA) revenue ($1.2 billion), giving creative partnerships architects opportunity curate unique and dynamic activations (such as the Starry 3-Point Contest, powered by PepsiCo)
🥅 *Concessions & Parking* drive 12% of National Hockey League (NHL) revenue ($700 million), giving stadium managers and hospitality pros the opportunity to serve fans unique offerings (such as UBS Arena offering Shaquille O’Neal’s Big Chicken in addition to 17 total bars)
For all leagues (and other sports), driving a diverse breakdown of revenue requires a diverse mix of talent skillsets. There are multiple ways to *stay close to the revenue* by finding a function that matches your skills and finding a league and team which could benefit from that function.
To see where you can make an impact, check out our collections of 200+ open jobs with teams in each of these leagues on TeamWork Online:
MLB: https://lnkd.in/gXR23FpY
NBA: https://lnkd.in/gGzNc8ej
NHL: https://lnkd.in/g8gQerMC
NFL: https://lnkd.in/g9Wt-33j
Where do you see opportunity for revenue growth across sports leagues and revenue categories? ⬇️
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