Disrupting Sports: How Apple’s Vision Pro and XR Tech Will Transform the Industry
Apple’s WWDC gave us a glimpse of the future: their Vision Pro XR headset aims to *disrupt sports.* Here are 4 changes ahead and how you can take advantage of new tech to accelerate your career in sports business 👇
📸 Immersive Viewing — With Apple’s growing library of sports content (exclusive streaming for MLS, MLB and potential bids for the Premier League, Pac-12, NBA), on-court views could become a feature of at-home viewing.
📈 Seamless Analytics — XR (“extended reality”) enables providers to display stats and betting info in spaces surrounding the primary feed, offering a new canvas for Data Scientists and Betting Analysts to share actionable insights.
🎮 Interactive Gaming — XR gaming allows leagues to unlock new connections with fans, e.g., EA SPORTS’s VR experience in “F1 22” can deepen the sports relationship with the 99% of fans who have never attended a Formula 1 race.
📲 New Apps — New platforms could help catalyze a broader ecosystem of XR apps. Apple’s $3,499 price point (on sale next year) could also leave the door open for lower-cost alternatives to meet consumer needs as well.
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💡 Pro tip: With the announcement of the Vision Pro (and any other new disruptive tech), identify how you can incorporate the tech into your function, e.g., VR to preview premium seats, AR to preview sponsorship activations.
Put yourself in position to *lead through disruption.*
Here’s more good news: Vision Pro is just one of many announcements of new tech disrupting sports. Here are just a few…
- Hawk-Eye Innovations Ltd signed a multiyear agreement with the NBA to deploy 3D optical tracking technology in venues.
- Meta’s Oculus VR had a large presence at the NBA All-Star game, showing the potential to sell “courtside” tickets via VR.
- Zoomph announced Series A funding to build their platform to measure sponsorships and partnerships.
- Pixellot — AI-Automated Sports Video and Analytics released their AI-powered S3 camera to automate game production for sports teams of all sides.
- And more!
⭐️ Explore TeamWork Online to find thousands of opportunities to use these disruptive technologies in your career in sports business: https://lnkd.in/gZJ87gav
Where do you see XR technology having the biggest impact in sports? Or, what other new tech/company do you think will disrupt sports? (and why?) ⬇️
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🚀 Onward!
