📈 Driving Revenue and Brand Alignment: NBA Jersey Patch Partnerships
NBA jersey patch sponsors drive over $225 million per year across teams.
Watching the National Basketball Association (NBA) playoffs, I was inspired to see many jersey patches that include an essential partnership ingredient: “brand fit” with the team’s fans, values, and communities.
Here are 5 jersey partners which stand out to me 👇
🏀 Phoenix Suns / PayPal, fintech operating an online payments system that supports online money transfers. On April 12th, the team extended their partnership through the 2026 season, with a focus on offering innovative payment solutions at the arena and online. Josh Bartelstein (Suns CEO) said, “Our organizations share a commitment to the people of the Valley, and we are pleased to have a partner whose mission, vision and values align so closely with what we believe in as an organization.”
🏀 Los Angeles Lakers / Bibigo International LLC, South Korean food line with 9 locations in Los Angeles and San Diego. Tim Harris (Lakers President of Business Ops) said, “[Bibigo] is global brand and leader in Korean food and culture. Anytime we can align with a company that is looking to make connections with our fans all over the world using food as the connector, we think it’s a very good fit.”
🏀 Brooklyn Nets / Webull Financial, independent, self-directed broker dealer focused on zero-commission trading and in-depth market data. Anthony Denier (Webull CEO) said, “The entire Webull team is thrilled that our first-ever sports partnership is with the Brooklyn Nets, who are only five subway stops from our headquarters in New York … We have a New York team with a diverse fan base, alongside our customers, who are a diverse group of investors, and the Brooklyn Nets have a great international audience, so this partnership aligned perfectly.”
🏀 Cleveland Cavaliers / Cleveland-Cliffs, North America’s largest flat-rolled steel producer and supplier of iron ore pellets serving various industries, mainly automotive. Len Komoroski (Rock Entertainment Group Sr. Advisor) “Both Cliffs and the Cavs are considered part of the ‘fabric of life’ here in Northeast Ohio.”
🏀 Denver Nuggets / Western Union, multinational financial services company. Josh Kroenke (KSE Vice Chairman) said, “[Western Union is] a renowned Denver-based institution and a truly global company that has delivered funds for millions of businesses and families throughout the world when they needed it most.”
To see how you can position yourself to become the next jersey partnership sales executive, check out jobs descriptions in relevant TeamWork Online job collections:
👉 NBA Teams (150+ jobs): https://lnkd.in/gGzNc8ej
👉 Marketing Agencies (50+ open jobs): https://lnkd.in/gvScESDu
What team partnerships do you believe have the strongest “brand fit”? What ideas do you have for category that a team (or teams) should explore? ⬇️
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