Here’s the #1 Way to Make Your Jobs Stand Out on the Internet!

(Credit/Stockfoto).

Does your hiring team think about improving your ”funnel?” Maybe you’re asking, what is your “funnel?”And what does it have to do with jobs in sports?

Let’s start with the basics: The job search has come a long way from finding an advertisement in a newspaper and mailing in a hard copy of a resume. New technologies can distribute job descriptions across the internet and there can be multiple ways and places to apply for the same position. The sites are all different, applications are all different, and the sites might even have a scraped logo of the team or organization.

Still, the thematic recruiting principles remain the same:

1. You want to invite the highest number of qualified applications to your open positions.
2. You want those applications to have a simple and smooth process
3. You want to build trust with your applicants and strengthen your brand

As the recruiting partner of 1200+ sports and entertainment organizations, TeamWork Online’s brand stands for premium roles and trust. TeamWork Online attracts over 6M unique visitors to our site each year, and our “network effect” drives applicants to other sports employers’ jobs. If you follow the life of an applicant on TeamWork, you’ll often see that they arrive at an organization’s jobs page after starting their search on another’s. In the TeamWork Online community, everyone is helping everyone find great talent.

Here are three reasons why “linking” your careers page sets you up for success:

1/ Higher ranking on Google Apply

TeamWork has long been a trusted recruiting partner for sports and entertainment for 20+ years. When your TeamWork Careers Page is linked to your site, your jobs move to the top of “Google Apply.” With a large percentage of job seekers starting their search on Google, this helps us capture these applicants and get them added to your funnel.

While we like to think that everyone knows about TeamWork Online, we know that a large percentage of people actually start job searches with a Google search. Thus, the importance of high SEO. We understand it and can use SEO to our (but really it is your) advantage:

Ways TeamWork Online can help organizations create high SEO in the recruiting process:

• Enriched & coded job descriptions
• Strong brand reputation and affiliations
• Continuously updating careers page- information stays fresh

The #1 way to ensure that your jobs have high SEO is to backlink your careers/job opportunities site to your TeamWork Online careers page.

2/ Increase conversions with Easy Apply functionality

Our network of 7M+ candidates is very familiar with TeamWork Online and our application process. In fact, we’ve made it even easier with an “Easy Apply” feature. This means job seekers only need a few clicks of a button to submit an application for a position on TeamWork.

Less work = less candidate drop-off = more talent in job folders. High SEO steers candidates to TeamWork for an “Easy Apply” feature versus some other lengthy (and untrusted) applications.

3/ Seamless feeds to broad-based job boards

TeamWork Online partners benefit from our proactive outreach to source the best talent. As part of that outreach, we distribute jobs to some strategic job boards that we’ve created partnerships with. When our two sites are connected, the feed to these sites is seamless, with a continuous loop. If we are not connected, then it’s a multiple-step process that has to be consistently monitored.

Make sure that you are giving your recruiters and hiring managers as many advantages in this competitive environment. Let TeamWork Online help you be #1 in the battle for high SEO, and help us help you find the best talent for your positions.

Here are some great examples of “backlinking” to create strong SEO:

Detroit Pistons

Columbus Blue Jackets

Comcast Spectator

If you’re curious to learn more about how we can help your organization, get in touch!