Apple Has Changed

A disaster-level advertisement, Apple is no longer what I think.

huizhou92
Tech and Me, Loving It or Hating It

--

A large, illuminated Apple logo prominently displayed in a store. Below the logo, two individuals are standing at a balcony, likely within the Apple Store. The black and white tones enhance the modern and sleek aesthetic typical of Apple’s store design. This setting, with its sharp contrasts and iconic logo, effectively highlights the branding and architectural elements that Apple is known for.
Photo by Zhiyue on Unsplash

Apple has just released its next-generation product, the iPad Pro 2024, and as a result, its commercial is taking the internet by storm. In the 1-minute ad video, a huge, heavy hydraulic press crushes people’s favorite things, including books, musical instruments, paints, dolls, and more, into pieces with devastating force, and then launches Apple’s thinnest product ever, the iPad Pro 2024, in the process.

Visually, the ad is extremely impactful. If you haven’t seen it yet, now is the time to enjoy it:

While marveling at it, maybe you have some uncomfortable feeling, yet you can’t tell. This feeling is right, the domestic netizens made a “reverse release” video, which can let you clearly realize where their discomfort actually comes from, you can also compare and enjoy:

--

--

huizhou92
Tech and Me, Loving It or Hating It

Backend engineer with a focus on Golang, cloud computing, data storage, and efficiency tools. Lifelong learner.