STRANGE BEDFELLOWS

So You Want to Work at Lumon Industries?

Who Cooked up this?

Photo by and of author

Last night I saw a very strange ad from ZipRecruiter. Apparently it has been out for a while, but we stream most everything ad-free, so who knew?

Okay, I am a Severance fan, and Apple says it’s their most popular show ever. Yet I do not know a single person who has watched it other than myself. And if you think the above ad was weird, watch this:

Obviously Apple and ZipRecruiter collaborated on this. But why? Apple TV itself is still relatively unknown and Severance, Apple’s very strange Sci-Fi thriller, has to have a very limited audience.

I bet most people reading this have never heard of Lumon Industries, but ZipRecruiter is going whole hog on this, even listing open jobs at the…