Ads Technology for mobile gaming explained

Director of Engineering Julian Klas shares his insights about how ads help our games reach their full potential.

Why do we care about advertising?

How to make money out of mobile games

But again, why caring about ads for mobile games?

OK! I want to display ads. Now what?

  • eCPM: this roughly represents how much money you will get every thousand impressions
  • Fill rate: the percentage of times you ask for an ad and you get one

Ads Tech at Wildlife

How mediation works

Real-Time Bidding explained

Ads Ops

Optimization

Join the team!

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Julian Klas

Director of Engineering @ Wildlife Studios, MBA, Engineer, Amateur father and guitar player