Data is the new King not Oil

Business leaders and the market always held that the customer is the King. The ultimate purpose of any business is to create and keep customers. Businesses and corporations, the world over, have spent billions in promoting/branding/marketing their products or services. They invest massive time in understanding what customers want, what has been the customers’ experience by using their products or services. Companies always try to understand the customers’ exact needs and wish to tap on that need.

Now before moving further, we need to understand what Data vs. Information vs. Insights.

Data is the raw number captured according to some agreed standards.

Information is a collection of data points that can be used to understand something useful.

And finally, Insights is something that is found after proper analysis and can be used to predict future trends.

How does data change the game entirely?

Discoveries — An organization might think that they know the type of content their audience wants to consume; however, after analyzing the companies’ and industries’ data, some exciting discoveries will lead to new and fruitful developments.

Accessibility — Free tools like Facebook Audience Insights, Google Analytics, and Answer the public means that the barrier to entry is shallow, and data is readily available.

Tangibility — By analyzing the data, the company can create its own very definite and measurable KPI for future objectives.

Actionability — By obtaining data-led insights, the business empowers to take necessary actions towards improving the ROI of the company using content marketing.

Essentiality — Data will provide your business with essential insights.

Facts will support all your plans, decisions, and actions.

At brenolabs.com, the business can see the potential which data has; exponential growth can be achieved in your business. You will be shocked by what insights the data can give to your business.

Thus, as the market scenario is changing, I believe that CMOs (chief marketing officers) will spend more time with data analysts, then customers.