The 11 Best Airplane Reads for Entrepreneurs

Short, informative, and to-the-point (just like you!)

I hear entrepreneurs say all the time that they don’t have the time to read. For shame. Reading is a wonderful way to learn — especially when the alternative is trial and error with an investor’s cash! Here are 11 books at or under 200 pages that you’ll have no excuse not to read the next time you’re on an airplane.

(and don’t worry! I put a doodle at the end!)

1. The War of Art—by Steven Pressfield

Break Through the Blocks and Win Your Inner Creative Battles

Key Take-Away: Resistance is real — battle it like an artist.

165 pages

2. Hooked — by Nir Eyal (Ryan Hoover)

How to Build Habit-Forming Products

Key Take-Away: Create habit-forming loops to keep customers coming back.

209 pages

3. Rework — by Jason Fried and David Heinemeier Hansson

“Ignore this book at your own peril” — Seth Godin

Key Take-Away: Un-know what you know about how to do business.

271 pages (more than 1/2 illustrations)

4. Creative, Inc. — by Meg Mateo Ilasco and Joy Deangdeelert Cho

The Ultimate Guide to Running a Successful Freelance Business

Key Take-Away: Tons of practical, actionable tips for going it alone.

175 pages

5. Steal Like an Artist — by Austin Kleon

10 Things Nobody Told You About Being Creative

Key Take-Away: Hey, being an artist is a lot like being an entrepreneur!

140 pages (of illustrations)

6. Purple Cow — by Seth Godin

Transform Your Business by Being Remarkable

Key Take-Away: If you stand out, people will take notice.

137 pages

7. Crush It! — by Gary Vaynerchuk

Why NOW is the Time to Cash In on Your Passion

Key Take-Away: This book might have been the impetus for Shia LaBeouf’s video, it’s that motivational.

134 pages

8. The Tao of Twitter — by Mark Schaefer

Changing Your Life and Business 140 Characters at a Time

Key Take-Away: If you don’t “get” Twitter, you’re doing it wrong.

198 pages

9. Lean Customer Development — by Cindy Alvarez

Build Products Your Customers Will Buy

Key Take-Away: Talk to your customers, they don’t bite — but they do know your business better than you.

194 pages

10. Manage Your Day-to-Day — edited by Jocelyn K. Glei

Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

Key Take-Away: Everybody does productivity a little different, so you might as well learn from these geniuses.

211 pages (little less than)

and an honorable mention:

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My imp.

11. Evil by Design — by Chris Nodder

Interaction Design to Lead Us Into Temptation

Damn, this is a long one! But read each of the Seven Deadly Sins as its own book, and it becomes airplane reading.

Key Take-Away: A million tricky little ways to increase conversion.

267 pages (~38 pages per sin)

Let me know what you think of this list, message me: I’m @kikischirr on Twitter. Also, if you’d like to share this post with your followers, click the heart below to recommend it — I appreciate it, thank you!

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Stories about startups, technology, marketing, social media, and odd quirks of our new 2020 culture. Feel free to say hello: mynamenospaces at gee mail Thanks!

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