The Hardback vs. Kindle: What Amazon is Missing

The hard-backed book is the new status symbol. What you’re reading says a lot about you.

And a Kindle says what? Nothing specific, maybe that you’re trying too hard to go paperless.

Consider this: A double-screened Kindle, to display a design on the back as you’re reading. It defaults to the cover of your current book, but could also display your sports team or a simple mandala, whatever really.

The Kindle isn’t custom, says nothing about us, is generic, and black, and sad.

Get with it, Amazon. We want to show off.

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