2020 China smartphone market report
In the 4th quarter of 2020, 84 million units of smartphones were shipped on the China smartphone market, with a 4% drop year-on-year.
Compared to 2019, the 2020 annual total shipments fell 11% to 330 million units.
Due to the rapid deterioration of Huawei’s performance due to US sanctions, the overall market recovery has been delayed.
In the fourth quarter of 2020, Huawei (including Honor) shipped 18.8 million units, and its market share dropped from 41% of Q3’2020 to 22%.
Oppo quickly rose to second place, shipping 17.2 million units, showing an increase of 23% year-on-year.
Vivo also achieved a good year-on-year growth of 20%, ranking third with 15.7 million units.
Apple has attained its best shipment performance in China for years, with shipments exceeding 15.3 million units in the fourth quarter, with a market share of 18%, higher than the 15% of Q4’2019.
Xiaomi ranked fifth with 12.2 million units shipped, an increase of 52% year-on-year. “This may be the hardest time for Huawei.
Not even able to serve its domestic market under this ban,” commented Nicole Peng, VP of Canalys. “Huawei’s shipments in the fourth quarter shrank by nearly 50% year-on-year.
Although the demand for Huawei products is still huge, Huawei will not be able to meet the demand in the foreseeable future.
Other top manufacturers such as Oppo, Vivo, and Xiaomi are competing for Huawei’s offline channel resources across the country, many of which include channel partners in towns and villages, investing huge amounts of capital in storefront expansion and marketing support.
These measures have brought immediate results, and their market share has risen rapidly within a few months. Active expansion is the keyword for Oppo, Vivo, and Xiaomi in the field of channel construction in 2021.”