2021: China PC Market Forecast
Recently, IDC released its top ten forecasts for the PC market in 2021.
It predicts that the Chinese PC market will grow by 10.7% in 2021, continuing to maintain its strong momentum.
Smart office and government industries will become the main drivers of China’s PC market growth. Meanwhile, there are still many uncertain factors in the market, such as pandemic control, shortage of accessories, and other factors.
In terms of products, high-color scale touch screens will become trendy, and a new round of processor wars will be inevitable.
With the price cut of RTX in the second half of 2021, gaming notebooks will usher in a new wave of integrated development.
In the fourth quarter of 2020, RTX graphics cards will account for about 40% of gaming notebooks. This led to the gradual division of the gaming notebook market into two sub-markets, namely competitive high-end gaming notebooks represented by RTX graphics cards and ordinary gaming notebooks represented by GTX graphics cards.
It is anticipated that this differentiation will continue to develop in the first half of 2021.
In addition, the developmental trend of the integration of the online and offline segments will be strengthened.
In 2020, 41% of PCs were sold online, and this increase in the proportion of e-commerce has already changed the overall marketing method of the Chinese channel system.
In 2021, over 35% of offline retail stores will open e-commerce sectors to enrich their sales channels. Online and offline coupled marketing has become a new initiative for the future.