Tech in China
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Tech in China

DJI to enter the Self-Driving market in the near future

According to inside information, DJI, the world’s largest drone manufacturer, might be building an engineering team to develop autonomous driving technology.

DJI is a leading company in the global small drone market, with a 69% global share. Research firm Frost & Sullivan estimates that the size of this market last year was approximately $8.4 billion.

Shenzhen-based DJI is hiring automotive electronics engineers, autonomous driving engineers, and in-car software engineers. According to experts, DJI has been developing lidar technology and camera technology for years and plans to sell key components of autonomous driving assistance technology, such as lidar sensors and packaged solutions for autonomous driving functions.

In 2020, Livox, a startup connected to DJI, displayed two lidar sensors for autonomous vehicles at the Consumer Electronics Show (CES) in Las Vegas.

A statement from Chinese electric car manufacturer Xpeng claims that it will use Livox’s lidar to achieve its autonomous driving function.

DJI’s move occurs at a time when many hardware and software technology companies are trying to break into the future self-driving car industry.

Huawei, as a maker of communications equipment and smartphones, has established an automotive business unit and is currently developing sensors.

Baidu, which has been researching autonomous driving and smart car technologies, is also already in cooperation with Geely to produce its own vehicles.




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Tech In China

Tech In China

Stories about China’s tech giants, startups, funding, venture capital, trends, and industries of tomorrow.